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November 21, 2016

A few years ago, I was walking through the streets of Le Marais. That beautiful area in Paris where bagel shops and quaint cafes, gorgeous boutiques and art galleries collide with big brand names. I stopped at a line with hundreds of people queuing out a door and down the street. Glancing up at the glowing Uniqlo signs, I realised they were waiting to get hold of 40 Euro cashmere jumpers. A few minutes later, we were inside grabbing luxurious jumpers for everyone (and I mean everyone) that Christmas.

Fast forward almost seven years, and it has hit me that 40 Euro cashmere just doesn’t add up. It doesn’t add up from a wage perspective, it certainly doesn’t add up from an animal rights perspective, and due to the incredible impact of such high intensity farming that the land can’t keep up with, it is leading to severe environmental problems too. Areas of China where goats are farmed for cashmere are now entirely ‘dessertified’. Creating barren areas of land, which leading to dust storms that some estimate could be as far reaching as the US. It might be turning a profit, but it isn’t working for people, land or ecosystems.

At some point as business owners, we need to catch ourselves. Yes, we might have customers clambering at our doors for products like fine cashmere sweaters with very healthy markups, but at what point does our conscience and our basic values stop us?

Head over to see our full article over at The Daily Guru and 10 tips on sustainable business from my years advising some of the world's biggest and smallest brands... 

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"We are 1200 Egyptian cotton sheet converts!"

Colour and Size Charts

COLOUR SELECTION

BELGIAN ORGANIC LINEN

Alpine White: Pure, crisp white. The perfect centre of attention and accompaniment to any room. Whitened strictly under certified GOTS organic certification, with without toxins or bleach. 

Natural flax: A stunning light almond or camel tone. Timeless and perfectly suited to earthy, wood-based room schemes. Undyed and unbleached.  

Eucalypt grey: A whisper light grey, with subtle tones of olive or sage in natural light. A beautifully natural grey, suited to rooms filled with wood, green hues or against pure white. 

Charcoal grey: A deep, beautiful charcoal. A beautiful contrast to a classic white scheme or moodier, rooms.

ORGANIC COTTON SELECTION

Cloud White: Pure, crisp white. The perfect centre of attention and accompaniment to any room. Whitened strictly under certified GOTS organic certification, with without toxins or bleach. 

Natural: Our favourite colour. A light sand or very modern ivory. Perfect colour for people who love light colours, but don't suit pure white. 

Dove grey: A light warm and truly elegant grey. 

CLOTHING SIZES

Robes

Short Fits size 6-10 women. Length approximately to knee or above with 3/4 sleeves
Long

Fits sizes 10-14 women. 
Or anyone wanting extra length below the knee, and sleeves with extra length 

 

Shorts

Small Fits approximately sizes 6-10 women
Medium Fits approximately sizes 10-12 women

 

BEDDING SIZES 

Fitted Sheet Sizes

Elkie & Ark (Australia &
New Zealand)

U.K.

Europe

North America

Single
91 x 193 x 40cm
36" x 76" x 16"

Single
90 x 190 x 35cm

Single
90 x 190 x 35cm

Twin

99 x 190 x 40cm
39" x 75" x 16"

King Single
107 x 203 x 40cm
42" x 80" x 16"

-

-

Twin XL
99 x 203 x 40cm
42" x 80" x 16"

Double
137 x 193 x 40cm
54" x 76" x 16"

Double
140 x 190 x 35cm

Double
140 x 190 x 35cm

Full

137 x 191 x 40cm
54" x 75" x 16"

Queen 

152 x 203 x

40cm (linen sheets)

50cm (cotton sheets)
60" x 80" x 20"

King
150 x 200 x 35cm

King
160 x 200 x 35cm

Queen

152 x 203 x 40/50cm
60" x 80" x 16/20"

King 40 cm
183 x 203 x 40cm
72" x80" x 16"

King 50 cm
183 x 203 x 50cm
72" x 80" x 129"

Super King
183 x 200 x 35cm

-

King
193 x 203 x 40/50cm

76" x 80" x 16/20"

Super King 40cm
203 x 203 x 40cm

80" x 88" x 16"

Super King 45cm (no seams)
203 x 203 x 45cm
80" x 88" x 20"

-

Super King
200 x 200 x 35cm

California King

183 x 213 x 40 cm
72" x 84" x 16"

Cot
77 x 140 x 19cm
30" x 55" x 7.5"

Cot
70 x 140 x 19cm

Cot
60 x 120 x 19cm

Cot
71 x 132 x 19cm
28" x 52" x 7.5"

 

HOW TO MEASURE OUR FITTED SHEETS FOR KING & SUPER KING SETS

(1) Measure the height (or 'drop') of your mattress including any mattress toppers

(2) If it is less than 40cm, you need our lovely 40cm fitted sheets

(3) If it is higher than 40cm, you need our extra-generous 50cm fitted sheets, available in our essential white cotton range. 

Quilt Cover Size

Elkie & Ark (Australia &
New Zealand)

U.K.

Europe

North America

Double
180 x 210cm
70" x 83"

Double
200 x 200cm

Double
200 x 200cm

Full 
198 x 210cm
78" x 83"

Queen (cotton)
210 x 210cm
83" x 83"

King
225 x 220cm

Queen
210 x 160cm

Queen
223 x 233cm
88" x 92" 

King
245 x 210cm
96" x 83"

Super King
260 x 220

King
200x180cm 

 

King
270 x 233cm
106" x 92"

Pillow Cover Sizes

Australia, New Zealand, UK, Europe and North America
Standard & Oxford Pillow Cases

50 x 75 cm (Oxford with 5 cm trim)

21" x 31"

King Pillow Cases (special order only. All sets come with Standard pillowcase as standard or Oxford for linen quilt covers. King sets do not come with a King pillowcase as standard.) 55 x 90cm
Mini Pillow Cases 30 x 40 cm
European Pillow Cases 65 x 65 cm