Your Cart is Empty

August 05, 2016

The Truth About Threadcount

In the words of Carly Ledbetter, for the Huffington Post,

"Consider this the Martha Stewart equivalent of finding out Santa isn't real... 

You ready for this? A higher thread count doesn't mean you're buying a better quality sheet." (1)


I know... really.

A few years ago, I decided to celebrate getting one of my first professional paycheques. I went straight to the shops to buy an eye-wateringly expensive set of those 1000-count, Egyptian cotton sheets. They were thick. Heavy. But I was told they were the bees-knees.

Go forward a few years and here I am lying in bed, my Elkie & Ark sheets in the wash, thinking once and for all I had to give in and replace my last set of old sheets. The old ones were heavy, didn't breathe. I was sure they had to have been some polyester blend. And I don't throw out old sheets just because. I put up with them. Usually.

Turns out, when I took them off and checked the label, they weren't polyester at all. But pure, Egyptian cotton. An old 1000-count set. And I couldn't stand sleeping in them anymore. 

So when I hear customer after customer tell us they've converted for life from their 1000-1200 count sheets, I know exactly why. That our sheets are softer, last longer and feel much more luxurious.  

It makes sense when you dig a little deeper...

You see a very high thread count, often marketed as 1000 thread count or higher, doesn't necessarily mean the quality is higher.

It turns out that it was a great way to use a thinner, lesser quality cotton that is then made thicker by weaving 2, 3 or more threads together, plus it sounds so good!

300 thread count = 900!

400 thread count = 1200!

Sly multiplication and poor quality, thin, spindly thread can instantly boost your thread count to 1000 count. How did they suck me in??

Alarm bells have to start ringing these days when you can buy 1000 count these days for less than $50 a set. Yet luxury brands seem to cap out at around 300-400 thread count. Hotels also use 300 thread count as a more durable option.

Something is going on...

So if higher doesn't mean better, then what does matter?

Well, the quality of the original cotton and yarn, how long the 'staple' is (which means less ends and more durability), the weave, whether it is organic or whether it has had to go through toxic chemical processes that can weaken the fibres. As well as this, the quality of the stitching and generosity of seams. 

You want to make sure you are buying an extra or long staple cotton (the former more commonly referred to as Egyptian cotton) and ensure that it makes up the percentage of the sheet. On closer inspection you might find that Egyptian or long staple cotton forms only a small part of the total cotton used to make the product. 

And you want stitching and seamwork your Grandma would be proud of!

It takes time to do that, and that is why we are a lot more generous in the amount of cloth we use, the quality of the stitching and how much time we take to make our beautiful bedding.

It just lasts longer and looks so much better that way. 

We use 100% extra and long staple cotton in all our sheets, 100% certified organic from the farming through every single step of production. No toxic pesticides, no bleaches, no toxic finishing or anti-pilling chemicals. And with stronger threads, it is that much more durable and softer. 

Our sheets are all 300-400 thread count (300 count for the hotel collection and quilts, 400 for the extra depth hotel collection sheets).

Just read the reviews and you will see how many people who were taken in by 1000-thread count marketing (like me!) didn't realise until they'd tried our sheets what real quality felt like. Now, they're converts for life.

There's a good reason our strictly organic, luxurious bedding is in demand from hollywood starts, to the Hague, to resorts, penthouses and country homes around the world. We make it better! So, discover the difference and indulge... (with our 30-day risk free returns in Australia, there's nothing to lose!)


Leave a comment

Comments will be approved before showing up.

"we are 1200 egyptian sheet converts!"

Colour and Size Charts




Short Fits size 6-10 women. Length approximately to knee or above with 3/4 sleeves

Fits sizes 10-14 women. 
Or anyone wanting extra length below the knee, and sleeves with extra length 



Small Fits approximately sizes 6-10 women
Medium Fits approximately sizes 10-12 women



Fitted Sheet Sizes

Elkie & Ark (Australia &
New Zealand)



North America

91 x 193 x 40cm
36" x 76" x 16"

90 x 190 x 35cm

90 x 190 x 35cm


99 x 190 x 40cm
39" x 75" x 16"

King Single
107 x 203 x 40cm
42" x 80" x 16"




137 x 193 x 40cm
54" x 76" x 16"

140 x 190 x 35cm

140 x 190 x 35cm


137 x 191 x 40cm
54" x 75" x 16"


152 x 203 x

40cm (linen sheets)

50cm (cotton sheets)
60" x 80" x 20"

150 x 200 x 35cm

160 x 200 x 35cm


152 x 203 x 40/50cm
60" x 80" x 16/20"

King 40 cm
183 x 203 x 40cm
72" x80" x 16"

King 50 cm
183 x 203 x 50cm
72" x 80" x 129"

Super King
183 x 200 x 35cm


193 x 203 x 40/50cm

76" x 80" x 16/20"

Super King 40cm
203 x 203 x 40cm

80" x 88" x 16"

Super King 45cm (no seams)
203 x 203 x 45cm
80" x 88" x 20"


Super King
200 x 200 x 35cm

California King

183 x 213 x 40 cm
72" x 84" x 16"

77 x 140 x 19cm
30" x 55" x 7.5"

70 x 140 x 19cm

60 x 120 x 19cm

71 x 132 x 19cm
28" x 52" x 7.5"



(1) Measure the height of your mattress including any mattress toppers

(2) If it is less than 40cm, you need our lovely 40cm fitted sheets

(3) If it is higher than 40cm, you need our extra-generous 50cm fitted sheets!

It's that simple!

Quilt Cover Size

Elkie & Ark (Australia &
New Zealand)



North America

180 x 210cm
70" x 83"

200 x 200cm

200 x 200cm

198 x 210cm
78" x 83"

Queen (cotton)
210 x 210cm
83" x 83"

Queen (linen)
220 x 220 cm (to allow for wrinkled look)

225 x 220cm

210 x 160cm

223 x 233cm
88" x 92" 

245 x 210cm
96" x 83"

255 x 220cm (to allow for wrinkled look)

Super King
260 x 220



270 x 233cm
106" x 92"

Pillow Cover Sizes

Australia, New Zealand, UK, Europe and North America
Standard & Oxford Pillow Cases

50 x 75 cm (Oxford with 5 cm trim)

21" x 31"

King Pillow Cases 55 x 90cm
Mini Pillow Cases 30 x 40 cm
European Pillow Cases 65 x 65 cm

★★★★★ Reviews

Let customers speak for us

330 reviews
Beautiful and perfect

We had the best sleep, such good quality sheets and pillows. We would like to get another set however many of the colours were not available, we will keep checking and definitely get another set. We have been searching for good quality linen sheets for a while. We bought a set recently from another place and the quality and ageing of the material with time has been disappointing. We also love the generous sizing of the sheets.

As gorgeous as the reviews say

I purchased these sheets because I believe in the ethos of the business and wanted my purchase to support people and planet. I have to say though the quality and comfort is truly magnificent. I expected them to be good but they’re are actually outstanding. My partner and I were both thrilled by the feel of these sheets and felt we’d happily stay in bed and luxuriate in them. Will absolutely buy more.

Divine. The highest quality linen.

I'm a bit of an addict when it comes to good linen and have been searching for organic linen for a while. I bought this as a housewarming present for my husband and I and it truly is just divine. A very high quality linen, in a deep, rich colour, that softens up simply beautifully. Now to just find an excuse to buy more.

Stunning details. Love everything about them

I couldn't speak more highly of this product and the entire process buying from you. Thank you for your help and advice and for the stunning product.

So flattering!

I'm in love. Robes normally aren't flattering, but these are simply beautiful. Gorgeous little details, wonderful for summer and beautifully wrapped and arrived very quickly.